SE Ranking: Pricing & Review in 2023

Customers are never free; they result from companies’ complex, long, and demanding marketing work. Being SEO is a fundamental part of making a brand known.…

Date: Thursday, May 25

Customers are never free; they result from companies’ complex, long, and demanding marketing work. Being SEO is a fundamental part of making a brand known. And this is where SE Ranking makes all this work more manageable and at an affordable price.

I have been using SE Ranking SEO Software for a few years now and am very satisfied with its results. Moreover, the software can be used economically, thanks to its competitive pricing structure.

Also, this SEO tool allows you to: perform a competition analysis, keyword research, and SEO audit so that you know what’s wrong with your website in terms of SEO.

Read on to find out what this SEO software offers and its features and advantages!

What is SE Ranking?

SE Ranking is an SEO software —similar to Ahrefs or Semrush— with which you can perform keyword research, competition analysis, and SEO audit. Also included is a keyword tracking tool and backlink analysis for quite affordable prices.

Moreover, SE Ranking has B2B features that allow users to customize the platform according to their needs. Also, API features enable you to extend the platform’s functionality depending on your business requirements.

General Features of SE Ranking

This SEO software offers all the essential features for your website’s search engine optimization. Some of its features are as follows:

  • Keyword research.
  • Keyword tracking (position tracking).
  • Competitor research.
  • Backlinks check.
  • SEO audit (website review).
  • Content marketing tools (optional).
  • More tools and reports.

I will explain each of them in detail so you can better understand what SE Ranking offers you.

Keep reading; it’s getting good!

Keyword Research

Keyword research is probably the heart of every SEO software, and SE Ranking masters this area very well!

SE Ranking Keyword Research

You enter a keyword in the search bar and receive all essential data, such as the following:

  • Search volume.
  • Difficulty level.
  • Trend.
  • CPC – Cost per click (for SEM / Google Ads).
  • Historical keyword data (not available for the entry plan).

Find similar and related keywords

Find similar and related keywords with a single click. I often use this feature to find valuable long-tail and short-tail keywords with low competition and difficulty levels.

Also, there is a Keyword Manager, where you can save and organize your keywords in lists (this feature is only available in the more advanced plans).

Pro Tip: You can also find keywords and export them as a CSV file.

Keyword tracking

Want to know how your website is ranking in the SERPs? Then you can use SE Ranking keyword tracking.

This function can be found in the ‘Projects’ part. You can add the respective website and keywords to the projects if you want to activate keyword tracking. Even in the most basic plan, you can add up to 10 website projects for monitoring.

Pro Tip: With this feature, your website’s ranking changes for each keyword are shown, with all details graphed in the intuitive SE Ranking interface.

Competitor Research

SE Ranking’s competitor research is pretty nifty and one of my most used features. You can use it to analyze each website with a single click and get a detailed idea of your competitor’s traffic, rankings, and ad campaigns. Therefore, the module covers research in the area of organic and paid traffic.

Find keywords and competitor rankings

Thanks to competitor research, you can find the keywords they rank for. This way, you get specific data results such as ranking changes, comparisons with competitors, competitor-paid keywords, and traffic from individual subpages.

Pro Tip: SE Ranking’s competitive analysis module is powerful; even in the most basic plan, you can do 100 competitive analyses daily.

Backlink check

Of course, SE Ranking also has a backlink management tool. It allows you to find existing backlinks from your website or competitors.

Pro Tip: You can create up to 20 backlink reports daily with the cheapest plan.

SEO Audit

With this module you can consult and get detailed information about all errors and warnings at the SEO level of your website. You can also export the created SEO Audit as a PDF file.

SE Ranking SEO audit

Content Marketing + Content Editor

SE Ranking features a content marketing tool that includes a content editor to measure the SEO score of a piece of writing and throw out suggestions for improvements. The application works on the same principle as well-known tools, such as Surfer SEO or NeuronWriter. All you have to do is enter a keyword and analyze the copy.

In the content editor, you can also see which phrases, long-tail keywords, and additional terms your competitors use in their content. Based on this data, you can optimize your content perfectly in the SE Ranking editor.

In addition, the tool also uses NLP (Natural Language Processing) technology and offers other metrics such as length of competitor’s content, content structure, paragraphs used, etc.

Content Marketing module pricing

SE Ranking’s content marketing tools are optional and can be purchased at an additional cost to each plan purchased; prices vary according to the amount of content you wish to optimize per month:

  • 15 content: $ 29 per month.
  • 30 contents: $ 49 per month.
  • 120 content: $ 99 per month.

Pro Tip: SE Ranking’s content editor is integrated with a content idea finder, which you can use to identify and expand the groups of topics to develop.

More tools and reports

In addition to the modules and functions I just mentioned, other tools are also integrated. In this section, I want to highlight the option to generate reports manually or automatically and send them to the client in PDF. You can also adjust the reports down to the smallest detail.

On the other hand, SE Ranking continues to develop rapidly, making regular updates and adding new features. As a sign of this, it recently added a social media management tool and some content marketing modules already working in beta mode.

Who is SE Ranking suitable for?

SE Ranking is suitable for the following groups:

  • Bloggers and website operators need a holistic SEO tool for keyword research, on-page SEO audit, competitive analysis, etc.
  • SEO service providers (Freelancers, web designers, and SEO agencies).

You must purchase the most basic plan if you only have SE Ranking to handle SEO for a small website or blog. However, if you provide SEO services or have a large blog, the other plans are ideal.

SE Ranking Free Trial

Another plus point – which many other SEO tools don’t offer – is that you first use their free trial for 14 days and then start using the paid software if you are satisfied with its features, thus, freeing you from any possible risks.

Pro Tip: This SEO software is perfect for its price, and most people agree to buy after the free trial phase.

SE Ranking Pricing

SE Ranking is one of the cheapest SEO tools on the market; this is something you can check if you check the prices of Semrush or Ahrefs, which are up to 5 times more expensive. It surprised me because it offers top features, which you could only employ by paying a lot.

Likewise, SE Ranking’s subscription periods are more variable than its competitors: you can subscribe for 1 month, 6 months, 9 months, or 1 year. The more your subscription lasts, the less you will pay; the annual subscription costs 20% less than the monthly one. Also, you can choose the frequency of positioning control: daily, every 3 days, or weekly.

Pro Tip: SE Ranking offers a 14-day money-back guarantee, so you can buy it risk-free.

SE Ranking Plans

This tool offers several plans to suit any need. Let’s take a closer look at the available subscription plans:

SE Ranking pricing and plans

Essential – From $ 31.20 / month

Includes monitoring of up to 250 keywords per day (monthly, you can get 37,500 keyword verifications), management of 10 projects, research of 5 competitors per project, website audit for 40,000 pages, monitoring of 6,000 backlinks, backlink verification on 20 domains per day, keyword research, search for competitors and their keywords, generation of 100 reports per day with up to 1,000 results per report, on-page SEO analysis of 10 pages, marketing plan, flexible report generator, access to 1 user and much more.

Pro – From $ 71.20 / month

Includes monitoring up to 1,000 keywords per day (monthly, you can get 150,000 keyword checks), unlimited project management, 10 competitors research per project, website audit for 250,000 pages, 30,000 backlinks monitoring, backlinks check on 100 domains per day, keyword research, competitor and keyword research, generation of 5,000 reports per day with up to 50,000 results per report, on-page SEO analysis for 30 pages, marketing plan, flexible report generator, access to 3 users, change monitoring for 100 pages, database expansion of 10,000 keywords and more.

Business – From $ 151.20 / month

Includes monitoring of up to 2,500 keywords per day (monthly, you can get 375,000 keyword verifications), unlimited project management, research of 20 competitors per project, website audit for 700,000 pages, monitoring of 90,000 backlinks, backlink verification on 300 domains per day, keyword research, competitor and keyword research, generation of 10,000 reports per day with up to 100,000 results per report, on-page SEO analysis for 100 pages, marketing plan, flexible report generator, access to 5 users, change monitoring for 250 pages, database expansion of 25,000 keywords and more.

For more information, I recommend you look at the “Plans and Pricing” section of the official website.

Pro Tip: SE Ranking allows you to customize all their plans in any modules requiring more capacity. Furthermore, you can contact them if you need a different plan, and they will offer you a customized solution.

Best SEO software in terms of quality-price ratio

Every SEO software is created for an audience and must respond to the objective they seek when buying it. If you were to ask me which is the best SEO software out there, SE Rankingwould not be at the top of the list; in fact, I would not name it among the eligible candidates. However, the answer changes if the question is, what is the best SEO software in terms of value for money? In this case, SE Ranking rises to the podium, placing itself as the best option.

Pro Tip: If we add to this that it is one of the most straightforward and intuitive SEO programs you can use, then it makes sense to go for this option.

Advantages of SE Ranking

  • Very accurate competitor research and tracking.
  • Many tools for professional marketing.
  • Functional support
  • Free 14-day trial
  • Excellent APIs for integration with other software.
  • Low price concerning the quality offered.

Disadvantages of SE Ranking

  • You pay for a lot of additional tools.
  • It is a relatively new and less-known SEO tool.

SE Ranking: reviews

According to our experience in Full Marketing using SE Ranking, we have found it to be one of the best SEO tools for monitoring keywords, providing accurate data, detailed reports, competitor analysis, and site activities.

Below is their overall rating of Trustpilot, so you can see how highly rated it is by their customers.

SE Ranking Review in Trustpilot

Full Marketing Agency’s score about SE Ranking

At Full Marketing, we have used SE Ranking with several clients, and we can affirm that the tool offers good SEO features for the price it costs. Likewise, here is our overall score:

SE Ranking Rating
Customer Support
Quality-price ratio

Likewise, for being the best SEO tool in terms of quality-price, in Full Marketing, we become SE Ranking affiliates, so if you purchase any of their plans through our links, we will get a commission for the sale.


SE Ranking offers a wide range of SEO tools that can be used to create optimized websites, including keyword tips, Google website ranking, competitor analysis, SEO Audit, etc. In addition, SE Ranking offers some features to maximize digital marketing activities and achieve better sales results. Moreover, you can have all these fantastic features in a single platform with a user-friendly interface.

Compared to the big guys in the industry (like Semrush or Ahrefs), SE Ranking offers fewer features, but its cost is much lower than its competitors. Thus, value for money is its main advantage.

If you are looking for affordable SEO software that masters all fundamentally essential functions and is easy to use, then SE Ranking is your best choice!

Are you ready to give it a try?

Frequently Asked Questions

SE Ranking is an SEO software that allows you to analyze keywords, create backlinks and try to improve the ranking of your website in search engines, obtaining highly accurate results.
SE Ranking is a comprehensive SEO tool with outstanding data quality. It is, without a doubt, a very economical alternative to other SEO tools such as SEMRush or Ahrefs.
With SE Ranking, you can monitor and filter backlinks and keywords short tail and long tail keywords that will help you optimize the quality of your pages, track your web ranking, and spy on your competition with 100% accuracy.
SE Ranking offers users SEO tools that can be configured quickly and efficiently. With this platform, you can access several features such as keyword research, competitor website monitoring, backlink management, page change monitoring, keyword clustering, etc.
SE Ranking is an SEO (search engine optimization) and online marketing software company based in Europe. It was founded in 2013 and is headquartered in Vilnius, Lithuania. The company also has offices and representatives in other countries, including the United States, United Kingdom, Russia, Belarus, Ukraine, and the United Arab Emirates.
A good SE Ranking score is more than 80 / 100, meaning your website ranks well for important keywords relevant to your niche. Keep in mind that a high score indicates that the website is well-optimized for search engines and relevant to users searching for information about your company.

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